Corporate Giving National Agenda

The Corporate Philanthropist
95 percent of Americans agree that US companies should have more than one purpose (profit), and that they also owe something to the communities in which they operate. ( Business Week/Harris Poll, Business Week, September 2000 <http://www.businessweek.com/2000/00_37/b3698004.htm>)

89 percent of Americans say that in light of the Enron collapse and WorldCom financial situation, it is more important than ever for companies to be socially responsible. (2002 Cone Corporate Citizenship Study) <http://thinkbeforeyoupink.org/PDF/ConeCorpCitizen.pdf>

Bottom Line Benefits
A number of studies have shown that community involvement – grants, in-kind donations and employee volunteerism – helps companies achieve business objectives and may contribute to the bottom line. Community involvement has been shown to impact:

Consumer Preferences and Loyalty
Customers with a favorable impression of a company’s philanthropy are three times more likely to be loyal customers than those who have less favorable perceptions about a company’s philanthropic efforts. (National Benchmark Study-Measuring the Business Value of Corporate Philanthropy </files/Documents/Corporate_Grantmaking/Measurement/National_Benchmark_Study-Measuring_the_Business_Value_of_Corp_Phil.pdf>)

91 percent of respondents to the 2002 Cone Corporate Citizenship Study <http://thinkbeforeyoupink.org/PDF/ConeCorpCitizen.pdf> said if they were to find out about a company’s negative corporate citizenship practices, they would consider switching to another company’s products or services.

91 percent of respondents to a Wirthlin survey on corporate citizenship said that being a good corporate citizen will be paid back with a better reputation and more customers. (The Wirthlin Report, January 2003 <http://www.wirthlin.com/pdf/TWR0301.pdf>)

Corporate Giving

Consumers want to know more about the company that stands behind the product or service they purchase. Through your corporate philanthropic efforts, you not only receive tax benefits but you also show your consumers that you care about your community, and more importantly, you care about helping kids become successful members of our community.
Corporate giving and sponsorship of National Agenda is a profound way for your company to have a tremendous impact on the lives of our youth. Whether you target your gift to a specific National Agenda program or you make a general fund donation, your corporate gift will help empower the lives of our youth.

Make a difference today. If you are interested in sponsoring National Agenda or making a corporate gift, please call us at 303-339-0828 or send an email to corporategiving@nationalagenda.org. You can also contact us if you are interested in going a step further and setting up an employee volunteer day.